Why Use Twitter for Marketing?
Using Twitter as a Marketing Tool
IMMEDIACY
Twitter is a great resource to market to a large audience. Twitter users are very engaged, and reports show that over 67% of adults get their news using this outlet. The "immediate" nature of Twitter makes this platform a great resource to relay quick and timely information during any time of day allowing your brand to gain a competitive advantage.
COST EFFECTIVE WAY TO REACH TARGET AUDIENCE
With its large audience base, Twitter is a cost-efficient option to:
reach your target audience, allow your brand to stay relevant, stay up-to-date with relevant trends, and provide business updates, and customer-service queries. Twitter's analytics also provide great insight on your follower's personas and allows for the creation of network building opportunities.
DEVELOP BRAND IDENTITY
Twitter is a great platform to improve your brand's share of voice and increase your brand's presence that can be used as a resource to share your brand identity and personality, as well as establishing your brand as an expert in your related field.
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