Why Instagram Marketing?
Using Instagram to Market Your Brand
While only 40% of Americans use Instagram as a social media platform, Instagram users are highly engaged with over 1 billion users with majority of this demographic being between the ages of 18-29. 60% of Instagram users use the platform multiple times throughout the day everyday.
Instagram is a powerful marketing tool that allows businesses to increase their visibility and engage with their audience using pictures and videos to produce visual content and encourage user-generated content.
This mobile friendly platform is a great way to engage with communities, and with Instagram insights and marketing tools such as the use of reels, stories, and direct buying options, Instagram is a great sales funnel resource.
Research also shows that at least 80% of Instagram users follows at least one business account, and getting to know your audience will allow your brand to take full advantage of the business features Instagram has to offer.
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